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| The clothing chain management |
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| 2008-09-19 |
The development of the clothing chain, from quick response mode of operation with the flat pattern development requirements.
Rapid response mode in the late 80's the U.S. apparel industry gradually developed a supply chain management strategy aimed at reducing the supply chain from raw materials to the user time and the process of inventory of goods through the standardization of identification to speed up processing of transfer orders Speed up the Treasury through the use of automatic data exchange with the EDI system to improve the level of business automation, business-to-business to achieve more effective co-operation between the supply chain to eliminate obstacles and improve the overall efficiency of the supply chain.
Flat business model that SPA model, popular in Japan in the 1990s. This is the kind of goods from the development, design, production, retail sales up by the head office responsible for the integration of the way, the ultimate goal is to achieve customer satisfaction.
In fact, the rapid response mode and the flat pattern of similar operations, the two models through the supply chain to achieve integration. U.S. rapid response mode to emphasize the use of modern technology, Japan's flat business model to emphasize the integration of capital, and ultimately enhance the level of services, to improve customer satisfaction. The adjustment of the supply chain, asking rapid-response clothing enterprises, storage of goods and reduction of centralized management, they are reducing the cost of storage, but also to play a more concentrated effect of the goods. With the modern logistics industry, the rapid development of the social division of labor to make good use of third-party logistics, transportation cost savings, but also be able to achieve rapid and efficient movement of goods.
Chain management in two modes - Direct chain with the chain, the companies have different requirements, but also the advantages, the key is to match the business and coordination. Of particular importance is the choice in the enterprise can not be confused, either have the absolute choice. On the other hand, can combine the characteristics of the region, the company and the resources to take a different treatment, such as provincial capitals, economically developed areas, are more familiar with the company, the resources-rich market, can be used Direct mode is used to join other regional model. Can also use pre-Direct mode, the latter gradually changed agents to join, such as Kentucky Fried Chicken is the case.
Chain management, it is necessary to focus on reproduction and control chain, input and output balance. The establishment and improvement of development in the headquarters, training, marketing, supervision, distribution, legal, and other aspects of the structure, functions, processes and systems continue to strengthen the headquarters of the stores services, support and management capabilities. The establishment of the headquarters and stores not only between the independent accounting of the self-financing mechanisms, it is the interests of the community business model.
Chain, to focus on brand support. To focus on brand support, we should first strengthen the brand name recognition and reputation.
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