By the global economic slowdown, higher prices of crude oil, grain and oil prices rose, snowstorm and earthquake disasters, and other factors, the first half of this year, Chinese clothing needs of the domestic market showing a sluggish trend. However, experts predict: a prospect of improvement in the second half.
Reporters today learned from China Garment Association, according to the national focus on large-scale retail enterprise sales statistics, in the first half of the key large-scale retail enterprises realized total sales of clothing than the same period last year a growth of 20 percent, an increase over the same period last year dropped nearly 5 Percentage points.
According to reports, from the demand side, the first half of this year, grain and oil prices rose to a large extent curbed the demand for clothing, and the Spring Festival and May of this should be Huanji two Chinese clothing sales Chonggao period, but the snowstorm and earthquake disaster in Show a low ebb. This year, the second quarter, China's urban residents per capita disposable income increased by 12 percent and 14%, were significantly lower than the rate of grain and oil prices rose, that is the capacity to pay residents in this period has decreased. From the consumer confidence index, fell this year than last year to a new level.
Non-apparel goods will be purchased in the macroeconomic situation optimistic, raising the income level of residents, their needs will be improved significantly, but would be inhibited. From the large clothing retailers clothing retail price changes in the monthly index, the consumer price index for clothing fell, in the seven months of last year's monthly index over 120, and the first half of this year no more than 120 a month .
According to estimates, the second half of this year, Chinese clothing enterprises will timely adjust market supply plans, products will be running in the first half, down, and in the adaptation of prices, consumers will be more acceptable than the first half of the some of the goods Reasonable prices. Coupled with the second half of the Olympic Games, the Mid-Autumn Festival holiday, Golden Week 11, the opportunity for New Year's Day, Chinese apparel domestic market overall should be better than the first half.