Nowadays, clothing enterprises are usually to the designer brand goods to dominate the planning, the designer's position in this respect than other departments, even higher than that of the boss. However, they are sometimes excessive pursuit of design and pop elements, resulting in commodity structure is irrational, deviated from the market demand, inventories increased a direct impact on end-shop performance.
To better planning of goods, must be concerned about brand positioning, market demand attention, with the brand's long-term development strategy to develop the combination of goods.
First, market analysis
In apparel merchandise planning to do before, enterprises must first analyze the market, which is on past sales data, inventory data, plans, and other data for scientific analysis. This includes the commodity structure of the proportion of single, monochromatic sales growth target to complete the planned sales rate. Starting with the theme from the series, the color of the main concerns, assisted with the color and style and compatibility. In addition, the season of transition, the size of customer demand specifications, the sales cycle, as well as specific goods and serialization of the single price structure, to do careful analysis. Only on this basis, calculated quarterly demand for the number of terminal shops, to be planning a scientific and reasonable goods, provided to the terminal stores, achieving the highest turnover.
Accurate positioning in the market, target consumer groups and stability, under the conditions of the same style, re-inject new fashion element is to add new vitality to goods, but also the potential to meet consumer demand. However, under normal circumstances, new products accounted for the overall planning of goods in proportion to no more than 20 percent limit, otherwise it will affect consumer acceptance of the group.

Second, the value of plan

Apparel goods scheme is based on sales of apparel goods of reasonable goals and plan to do. The whole process is a buyer of the election and ordering process. The overall sales target established, the buyer of goods to plan specific structure and fabric-based version of the proportion of the total demand for autumn and winter spring and summer. Then, with the market in accordance with the sales cycle time, to the specific sales do decomposition, refinement. At that time to consider desalination and gold holiday season sales cycle, as well as the projected growth rate (including the import and sales of three).

Commodities in the course of the actual plan, the value of the structure and the proportion will change, this is not reflected in a reasonable grasp of the monochrome-demand areas. After listing the best seller, should be included in meeting single plan to meet the demand. Trade adjustment plan is the importance of market supply and demand, to achieve a reasonable balance.
Commodity plan to end shops and the number of regional differences in the market, market demand for the North-South features, seasonal changes, such as the combination. At the same time, there should be quarterly sales of goods schemes, such as hats, scarves, gloves, jewelry, handbags, and other promotional packages of goods, should be based on the seasonal sales cycle, demand and other factors to plan ahead.
Third, the value of location
Location is also targeting the market of goods, merchandise planning is the most important component. We must first clear understanding of the target age group of consumers, the Centre age, engaged in the professional scope must be defined, to understand their purchasing power, like that type of clothing, styles and colors of the demand, and so on. All this indispensable, are planning a perfect and complete, fashion, reasonable and accurate clothing goods provided a guarantee.