In addition to the Sydney Olympics attracted more than 10,000 athletes, officials and more than 12,000 journalists, but also attracted 250,000 overseas visitors. 16 days in the Olympic Games, arrived in Sydney the number of domestic and foreign tourists was 100 million, Sydney has brought to the golden season of tourism. Information shows that from 1997 the date of four years, bringing the Olympics to the Australian tourism income has reached 4.27 billion U.S. dollars.
Olympic and economic
Olympic connected with the economy, not only because of the Olympics itself to spend money, there will be revenue, but also because of the Olympics to promote the development of relevant industries and stimulate economic growth. Olympics, many athletes from various countries, sports officials and tourists flocking to, eat, live, to visit, toÈüto play, build stadiums, build hotels, repair roads and related industries will be a series of lively, economy There will be a development opportunity.
Olympic and textiles
In addition to organizing the Olympic Games mentioned in the State of the direct benefit of, the Olympic Games also bring indirect benefits can not be ignored. And textiles which is closely related to a marketing license. IOC and the Olympic Games Organizing Committee certification to the businessmen, allowing the use of its products in the Olympic logo. Access to the card business will be 10% of its products to 15% of the amount paid IOC marketing and the Olympic Games organizing committee. Permit mainly used for souvenirs areas, such as key chains, ornaments, shirts, her visor, and so on. Historically, the Olympic licensing scheme is generally short-term, limited to the Olympic host country. 1984 Los Angeles Olympic Games were the main You Bosi will be responsible for the TV rights sold 360 million U.S. dollars, and the Olympic Games logo and mascot authorized the Los Angeles garment manufacturer with a production of the Olympic logo and mascot costumes, these manufacturers profit Nearly 10 million U.S. dollars. According to U.S. data that showed that in 1984 due to host the Olympic Games to American tourists more than a year nearly 30 million. Among them, printed with the Olympic logo shirt culture than normal prices rose by 50%.
1988 Seoul Olympics draw on the experience of the United States organized and hype traditional Korean culture, a culture and the concept of the Olympic show in front of the world, and enhance the global awareness of Korean companies such as Samsung, Daewoo, etc. . Sydney Olympic Games, national athletes to enhance performance in competitive sports clothing in large-scale use of high-tech achievements, such as swimming clothes in imitation shark skin, Sprinters can reduce the resistance of sportswear, sports athletes and clothing can be a lot more Xihan Dissemination of heat, and so on. So to promote the global garment industry from traditional industries with high-tech start integration. In the 27th Olympic Games, the famous sports manufacturer Adidas weightlifting athletes specifically for the production of both anti-skid and smooth sportswear, clothes chest that the role of anti-skid since the end of guitar players can also provide more Support forces. Now, travel to Beijing each year to 10 million foreigners, coupled with the country's tourists to Beijing can bring tens of billions of revenue. According to a relevant source said that if tourists each to buy four to five more than the clothing industry that can bring nearly 1 billion yuan of revenue. However, it is only a short-term nature of the harvest. 2008 Beijing Olympic Games raised the slogan of "People's Olympics, Green Olympics, Hi-tech Olympics."
Chinese Academy of Social Sciences, Economics expert with Wang's view, in the 2008 Beijing Olympic Games, due to the large number of high and new technology will promote the use of traditional industries such as environmental protection and the development of new technologies, thereby promoting industrial upgrading. As for the textile industry, in the Olympic Games, with the development of life should be the development of high-tech, new materials, new techniques, new technologies and new equipment in the textile industry in the application. Suzhou to the recent appearance of soybean protein fiber as an example, the fiber not only has anti-bacterial anti-inflammatory effect, but also has good moisture absorption and permeability, and because soy protein and amino acids in more categories, therefore, use this fiber to do Into the fabric of the human body is also available in good health role. I believe all kinds of functional fibers and textiles industries in the promotion of the concept of the Olympic Games, there will be great potential for development.