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  Clothing stores Huanji display skills
Clothing stores Huanji display skills
2008-09-01
Fashion apparel retail consumer goods although the trend to change direction, but more clear "timetable" is the turn of spring and summer season of autumn and winter. Clothing shop on the shipment of goods on display Huanji period, should play the key features are: how rapidly and effectively deliver products Huanji business information.
Huanji goods, shops display the main task is to take the initiative to disseminate the following three customers of information.
1. Consumer season will change (Hint customers may need to be in the clothing);
2. Brand new products should quarter to shop (recommended theme merchandise series);
3. The new season will be popular consumer trends (style guide / fabric / color / theme of the design / style, and other consumer trends).
  
Commodities displayed in the conventional physical region, divided into the freight yard and the display window display, these two basic design of the regional commitment period in Huanji different mission, there is undertaking interactive relationship. The display window Huanji the main objective is to design a one-way transmission of information, and the freight yard display of the planning was mainly customers to buy. Huanji shops display the task assigned to the window and if the two parts of the freight yard, then they will have different functions focused.
  
Seasonal changes can Showcase
Time for the season to signal the fashion consumer goods market, seasonal signal also means that competition signal. A trend-oriented businesses can often times faster than the natural season of transmission of information. Seasonal changes in the basic human social behavior of increasingly small, but the season for the retail clothing of the time factor is still significant impact.
  
Fashion designer brands and buyers team is still time for the season to their schedules. In comparing the leading fashion companies, brand managers, designers and buyers will still be time for the season benchmark for the work plan, visual image sector in the development of visual marketing plan, according to the season will be the first time factor.
  
Huanji displayed in advance of performance for real fashion items will always be ahead of the seasonal changes. In Daxuefenfei shortly after the New Year, customers can be in Paris boutiques Street Showcase felt in the spring fashion trends information. Fashion often ahead of the trend, the fashion industry season, often ahead of the seasonal nature of the timetable. As the natural season, early preview of next season's popular commodity, a brand of the fashion trends of the ability to guide and self-confidence, will pour in the shop window Huanji peak period before the first to establish a leading image.
  
Showcase Huanji look at plants

Showcase Huanji theme of the design ideas can give priority consideration to seasonal goods and clear display of props attributes combined. Props give priority to those who choose to natural seasonal variation of the most sensitive things - plants. The most common plant flowers and trees are props, because flowers are smaller and easier to handle design, more suitable for use in the shop window Huanji. Props and the use of large trees, often need to change the form of the volume of issues can be resolved.
  
Plant choice props, display designers must have a certain knowledge of botany basis, such as the growth cycle of the seasons as a flower which » What are the tree » The corresponding flowers and trees origin and migration in the region where the growth » Have this information before the corresponding season in the plant will be appropriate to use props to the appropriate market positioning in the fashion showcase.
  
Props in the form of design. Display designers must consider enforceable. Not all the natural plant can be in a limited window in the show, but the design division displayed wisdom can solve this problem. For smaller, convenient to buy the plant, you can use real props, this is the best design. For larger, the purchase of the difficulties of props, through artistic interpretation of the analog converter to showcase Huanji.
  
KOOKAI brand with wild flowers and withered vine props woven into the pot, cleverly Spring interpretation of the winter season of transition to information. The green plant itself and in contrast to the color of goods, commodities prominent protagonists seems harmonious.
  
Stella Luna's "back garden" design theme, using all the high-simulation flowers, in order to produce closer to the real "garden" effect, the designer of the corresponding purchase of specialized scent shop staff must request a day before the opening spraying, seasonal Clear message alert, set off for high-protagonist image, shape Manmiao shopping atmosphere, won the female customer's home.
  
Huanji combination of the freight yard to see
From the window to the freight yard, the customer through the visual experience from dream to reality of travel. If the window is full of romantic color Huanji theme, for commercial reason, the freight yard display must be realistic as the center? C? C highlight the new season of goods pushed the main campaign theme.
  
The shop window to guide regional and transparent regional context of goods, it is necessary to the same theme in the series of principles and showcase the theme of the portfolio, must not "shop window in the spring faction, the freight yard treasures If viewed desolation."
  
Huanji goods to businessmen when the headache problem is the replacement of old and new goods. A quarter of goods are often reluctant to give up the main location of sales and new products to market before the quarter Jubu hesitate. One of the promotional products is through a kind of commodity composition of the Working Capital changes, the overall increase for the shop to keep rates at different times different from the main commodity marketing campaign so that all the planned sale of goods should have a role when Protagonist opportunities. In Huanji display, should be new in a planned manner at different times within a kind, with time to develop gradually replace a quarter of all products. A quarter of products in the design, research and development in general will also consider the product transition season, when a quarter of products should not hurry to withdraw from the sales arena, the first in Huanji window of time for the replacement of the theme to guide the combination of district and Showcase, will feature the shop Director of product transferred to the new quarter, there are plans to withdraw from a batch cargo area.
 
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