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  Chinese clothing professional development of the market - Strategic chapter
Chinese clothing professional development of the market - Strategic chapter
2008-08-20
20 contained a short period, the Chinese clothing market has experienced professionals from scratch, from a seller's market to a buyer's market course. Since the early 1980s, the first carrier to a wealth of the 21st century the importance of enhancing regional economic power, South China tigers from the door of the first to rise throughout the country have the proliferation of wholesale sales as the main mode of professional clothing market seems to have staged a sustainable The wealth of myth. However, faced with after the age of global economic integration and in-depth, professional clothing market has been quietly slowed down the pace of development, the old market continues to shrink, the overall profitability of marking time or even decline, that its development has encountered certain barriers . In the new market environment, how to maintain the sustainability of healthy development, is urgent need to resolve the current task.
     Give full play to advantages of industrial clusters

     1. Industrial Cluster advantage

     Industrial Cluster (industrialcluster) refers to specific industrial sectors, to a leading industry-based, broad-based enterprises as well as close liaison with related support industries in the geographical space concentrated on the phenomenon. Industry cluster is also known as the industrial clustering.

     Widespread phenomenon of industrial clusters in various industries in the economy, but in the international and domestic textile and apparel regional economic development, the textile and garment industry cluster is typical. Textile and apparel industry cluster is characterized by the combination of this geographical space, to maximize economies of scale, access to external effects, including:

     With relevant information superiority

     Sharing of industrial clusters caused by the existence of a market demand for regional expansion

     Access to relevant and support of industry support

     Strengthening regional clusters of the industry overall image

     Attract industry cluster region's population concentrated

     Formation of a new round of restructuring of the regional cities

     2. Garment industry cluster shape and pattern

     According to industry site selection theory (that is, assuming that enterprises in the choice of production sites, with minimum cost and maximum profit for the principles and attention to the cost of site selection in the industry in the role),Âí¶¡±´¿ËÂü(MartinBeckman) apparel industry clusters that have Two routes: specialized clusters and clusters of urbanization (see below). In accordance with the apparel industry clusterÂí¶¡±´¿ËÂüline, which has a huge market and does not participate in production and processing types of clothing to the professional market can develop in the direction of urbanization clusters; those who not only has a huge market, has also developed a large-scale production System types of clothing and professional development of the market can have specialized clusters and the double cluster of urbanization. Costumes by upgrading the quality of specialized industrial chain clusters, and build clusters of urbanization, professional clothing market will be more competitive.
 
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