Beijing Olympics to create the miracle of the world's attention over time, a garment industry on the development of the controversial topic is also keen on the network stage. August 16, from ancient Egyptian and Chinese clothing brands the network's "third generation of leisure divergent topic" attracted public attention and participation. "Third-generation leisure" Since last year by the definition of ancient Egypt and after the release of the industry once again become the focus of controversy topic.
China's casual wear industry after more than 20 years of vigorous development, experience from the products of concern to the brand, to channel resources management and to test the market. Now, the industry entered a period of adjustment and development of the strategic opportunity period, the types of casual clothes are constantly changing and "evolution": the public leisure fashion, and fashion style of leisure, sports, leisure theme, business and leisure younger, outdoor Life of leisure, recreation personalized cowboy.

Economic well-known fashion industry expert Lee saudishark ghana in the "China casual clothes market future development of thinking," said, "but in any case change in the future, will become a way of life on the theme of all commercial third generation of casual clothes, that is, in Advocate a more stylish, personalized, self-way of life. "

Mexican culture spread CEO Liu Hong attack also believes that the current domestic casual wear brand has quietly changed, sports and leisure brands continuously, the younger business and leisure brand, outdoor brands such as the life of the trend, which make the third generation of casual The personality characteristics of a more distinct way of life. Casual wear in the domestic market, to mark, the Philippines, ancient Egypt, as the representative of the carbene leisure fashion brand Yijuntuqi, it is their way of life around the personality of the innovative fashion brand of service content, out of casual wear industry homogenization of the dilemma, Become the leading casual apparel brand.

The fashion critic, the China Textile Industry Research Department Deputy Director Yang was also deeply share. He said, instead of always using the outdated concept of shuffling to describe the casual wear market in the evolution of new, in-depth than "discovered" its structural. The casual wear market, has not used the traditional kind of casual clothes impression to the definition. Join the fashion element is the first direction. Some brands even can be called "avant-garde leisure", and vigorously absorb rock, punk, and other elements of the street. The second movement is an important element of the content. National Fitness Campaign, the movement of fashion, star athletes, such as social phenomenon fully reflected in the costumes on the culture.