Recently, Beijing Normal University professor Yu Dan in a clothing forums, the real brand of stability and expectations of the clothing brand to make a judgement on the value of attitude and constantly provide creative products, while maintaining the quality and stability.

Dan in that brand of stability, is its inherent quality of the brand can look forward to, is continuing its creative products. Among them, stability is clear on the Quanceng identified, the response ads, spokesman of choice and variety of image marketing strategies, identify colors also on behalf of stability, therefore, the brand was intended to mark, clothing brand is a brand's survival.

She listed Nestle Coffee ad description. A very healthy man, in his office inside, open the computer pick up the coffee said, "Yum," can at home, under the sun that "the Yum." Scene constantly changing, and the stability of the same men. In fact, before the introduction of instant coffee, Nestle have made large-scale "on the success of male ideal of life" survey, that the answer is: Work hard but can be earned sub, status and money, there is a full-time wife, Do not eat so many quick-frozen products, hope that the excellent quality of life slower. Results of instant products is very negative, Nestle was selected male voice.

Now, chasing the trend of clothing, color trends released each year, the trend of, and the tide mix, but the trend in order to maintain the stability of their own, clearly what is their immutable, to be identified, have their own highlight ways.

In Dan said, is the attitude of the clothing carrier, when a person relaxation, the body is soft and will feel that the atmosphere can enter the earth. "Sportswear fluorescent flash of chemical fabrics, children may feel good, but particularly the quality of people will think this is a barrier will hinder the natural atmosphere between the respiratory and skin, which are consumer philosophy." She said .

The outline of counterfeit clothing can be done, not only imitation is the details, because details are profound concern and respect, good details of clothing has never been the people suffer. As women like to spend the money to buy expensive shoes, because shoes not only look beautiful, wear very uncomfortable.

"There is a stable style by upgrading. Good clothes, good makeup and any other good design, are the biggest advantage of this personal amplification, and the disadvantage relative to curb housing, clothing so that the most efficient extension of self-realization. "She said.

Of course, good design is simple, excessive use of the elements will become rampant, such as Chinese fashion, the Chinese elements in a number of points to zoom in, for finishing touch, not seeking saturation, large area, not seeking special highlight.

She referred to "not full flower, not the whole round," the best state that this realm is very intriguing, because the left look forward to! If the full, the next moment began defective, when the flowers almost full, round, almost all the time, hearts full of people look forward to. "This is a good brand identification." She said.

Dan was also reminded that a truly outstanding garment enterprises, customers should do the customization services for the consumer to make a gesture clothing consultant to track the growth and personal clothing brands debugging and growth.