Russia's current apparel market is not saturated, while a smaller investment risk. So not only the apparel industry to attract investors, but also attracted investors in other areas. Russia's future apparel market will continue to maintain growth momentum, with sales of more than eight years will increase to 10 percent.
In the Russian clothing market structure, 96% for imports of clothing, four percent for the Russian production of clothing. The current men's and children's wear sales have achieved substantial growth, an increase of more than 25 percent. Each man home with the average cost is, half of the young people of 1 / 3. The commodity market of the Russian clothing occupy the largest market share of sales, accounting for 75 percent of the total sales volume. In Moscow, commodity markets and business centres occupy the same share of sales, were 40 percent, while sales of boutique share of around 10%.
According to the Russian A Mike's assessment, the Russian clothing store opened with the following characteristics: the cost of moderate to enter the market, and customers with the purchase of clothing long-term, stable demand. Creation of clothing stores should be based on sales of medium-priced goods, mainly with women and men. At the same time, clothing stores should be seven days a week, for 12-hour work system. New clothing store with middle-profit, can sell investment after two years to recover.